Art of the cart

eCommerce design that sells, supports, and scales.

We create eCommerce experiences that delight customers, drive business outcomes, and make life easier for the teams running the show.

the work

CASE STUDIES

Parfait - AI Try On - Future of eCommerce

Coming Soon

Parfait - AI Try On - Future of eCommerce

Coming Soon

Parfait - AI Try On - Future of eCommerce

Coming Soon

Winrate.ai

Coming Soon

Winrate.ai

Coming Soon

Winrate.ai

Coming Soon

Simustream

CBD Coffee pods

With Wasserman Digital

CBD Coffee pods

With Wasserman Digital

CBD Coffee pods

With Wasserman Digital

Venus.com - Redesign

Animal Rx - Large Catalog D2C

Coming Soon - W/ Wasserman Digital

Animal Rx - Large Catalog D2C

Coming Soon - W/ Wasserman Digital

Animal Rx - Large Catalog D2C

Coming Soon - W/ Wasserman Digital

hey founders,

We help Series A startups move faster with digital-first brand systems, smart UX, and branded interfaces that scale.

We create eCommerce experiences that delight customers, drive business outcomes, and make life easier for the teams running the show.

Usable. Beautiful. Built from the brand out.

We’re the Goldilocks studio for eCommerce startups —
Not too big. Not too small. Just right.

Not an agency. Not solo freelancers.
A senior, nimble team focused on digital experience design for scaling brands.

the work

THE WORK

Client testimonials

WHY US?

ecommerce specialists

16+ years across branding, corporate digital, design systems, marketing web and eCommerce make us potent in the eCommerce startup space.

scalable

We have some talented friends.
We can introduce you and bring them into the mix when the time is right.

here for the ride

We build systems as we work that scale, adapt and pivot quickly for our ever-changing startup partners. We don't have time to be rigid.

our UX methodology

Design the right things for the right people.

We partner with eCommerce startups and brands looking to evolve quickly and efficiently.

Discover

Understand your business needs, your products, industry and customers.

Discovery Workshops

User Personas

Data Analytics

Journey Mapping

Site Mapping

Competitor Analysis

Define

Identify opportunities where design can bring meaningful change to your business. Align with you on how success is measured.

Hypothesis Generation

Phasing

Road Mapping

Success Metrics

Validate

W test our design decisions with real people to validate assumptions in a low-cost and time-efficient way.

Guerrilla Interface Testing

Design Iterations

Stakeholder Input

Evolve

We ensure a seamless handoff to development and remain by your side to support your business’s evolving needs over time.

Design QA

Sustainable Design

CRO Support

Design Systems

our services

Services to support your eCommerce evolution.

Services to support your next evolution, revolution or funding round.

eCommerce design & redesigns

shopify, big commerce, adobe commerce, headless

Design systems / Custom component libraries

Implementation of new Features / Functions

Retained Design support

strategy & guidance on redesign projects

Landing page strategy, design & execution

Email COPY & creative - KLAVIYO

CRO / GROWTH SUPPORT

branding & branding optimization

what our partners say about us

Marie Rockett
Executive Creative Director
Argus
"I had the pleasure of working with Joshua and his company, Art of The Cart, on several digital projects - big and small. Joshua brings a level of strategic thinking and collaboration that truly sets him apart. His intentional approach ensures that every project is meticulously planned and executed with precision…

…If you're looking for a skilled partner who is not only a pleasure to work with but also committed to achieving the best possible outcome, I highly recommend Art of The Cart."
VERIFIED
Jamila Lasante
Director of Marketing
Megafood
“This was the easiest redesign project I have ever been through.”
VERIFIED
Lizzi Weinberg
Partner
NAIL Communications
"A trusted resource with a can-do attitude and robust Rolodex of capable collaborators. Their customized approach has become an important ingredient in our ability to enhance our services. Whether our idea is fully formed or nebulous, they always have a few ways of solving it across various timelines and budget investments so we can right-size the work to meet the need specifically."
VERIFIED
Adrienne Dissous
SVP
Babo Botanicals
“We feared the [redesign] project was going to be a monster and we'd have to drive most of the design decisions. It's hard to find people who can translate marketing needs into design but you were able to do it."
VERIFIED
Ryan Mulloy
Head of CX
Allen + Gerritsen
“We recently worked together on a mobile commerce vision for Keurig and we couldn't have done it without them. These types of projects are challenging because you have to translate a vague notion into a compelling design that is useful, usable, and interesting."
VERIFIED
Erin Sesil
BRAND EXPERIENCE
Babo Botanicals
“It was truly you who understood our vision and brought it all to life.”
VERIFIED
James Kwon
CEO / FOUNDER
Figmints
"Josh is an amazing visual thinker, AND executer. I'm proud to say that I've known Josh before he was cool, and have watched him become an ELITE UI/UX Designer and Strategist. He's a go-to resource that we work with on projects that need that next-level thinking and look. If you're looking for someone like that, your search might have just come to an end."
VERIFIED
Adrienne Dissous
SVP
Babo Botanicals
"We went from not even liking a single image other designers put together to making a real, cohesive brand for us."
VERIFIED
Garrett Baxter
CEO / FOUNDER
Simustream
“Their UI/UX review completely changed the game for both our marketing website and digital eCommerce product. We’re now implementing many of the recommendations that were made.”
VERIFIED
Ivan Sanford
Director of Project Management
Wasserman Digital
"An excellent sense of interactive design and can always be counted on to deliver elegant UI and UX solutions. Always responsive and professional in their communications."
VERIFIED

what our partners say about us

Marie Rockett
Executive Creative Director
Argus
"I had the pleasure of working with Joshua and his company, Art of The Cart, on several digital projects - big and small. Joshua brings a level of strategic thinking and collaboration that truly sets him apart. His intentional approach ensures that every project is meticulously planned and executed with precision…

…If you're looking for a skilled partner who is not only a pleasure to work with but also committed to achieving the best possible outcome, I highly recommend Art of The Cart."
VERIFIED
Jamila Lasante
Director of Marketing
Megafood
“This was the easiest redesign project I have ever been through.”
VERIFIED
Lizzi Weinberg
Partner
NAIL Communications
"A trusted resource with a can-do attitude and robust Rolodex of capable collaborators. Their customized approach has become an important ingredient in our ability to enhance our services. Whether our idea is fully formed or nebulous, they always have a few ways of solving it across various timelines and budget investments so we can right-size the work to meet the need specifically."
VERIFIED
Adrienne Dissous
SVP
Babo Botanicals
“We feared the [redesign] project was going to be a monster and we'd have to drive most of the design decisions. It's hard to find people who can translate marketing needs into design but you were able to do it."
VERIFIED
Ryan Mulloy
Head of CX
Allen + Gerritsen
“We recently worked together on a mobile commerce vision for Keurig and we couldn't have done it without them. These types of projects are challenging because you have to translate a vague notion into a compelling design that is useful, usable, and interesting."
VERIFIED
Erin Sesil
BRAND EXPERIENCE
Babo Botanicals
“It was truly you who understood our vision and brought it all to life.”
VERIFIED
James Kwon
CEO / FOUNDER
Figmints
"Josh is an amazing visual thinker, AND executer. I'm proud to say that I've known Josh before he was cool, and have watched him become an ELITE UI/UX Designer and Strategist. He's a go-to resource that we work with on projects that need that next-level thinking and look. If you're looking for someone like that, your search might have just come to an end."
VERIFIED
Adrienne Dissous
SVP
Babo Botanicals
"We went from not even liking a single image other designers put together to making a real, cohesive brand for us."
VERIFIED
Garrett Baxter
CEO / FOUNDER
Simustream
“Their UI/UX review completely changed the game for both our marketing website and digital eCommerce product. We’re now implementing many of the recommendations that were made.”
VERIFIED
Ivan Sanford
Director of Project Management
Wasserman Digital
"An excellent sense of interactive design and can always be counted on to deliver elegant UI and UX solutions. Always responsive and professional in their communications."
VERIFIED

what our partners say about us

Marie Rockett
Executive Creative Director
Argus
"I had the pleasure of working with Joshua and his company, Art of The Cart, on several digital projects - big and small. Joshua brings a level of strategic thinking and collaboration that truly sets him apart. His intentional approach ensures that every project is meticulously planned and executed with precision…

…If you're looking for a skilled partner who is not only a pleasure to work with but also committed to achieving the best possible outcome, I highly recommend Art of The Cart."
VERIFIED
Jamila Lasante
Director of Marketing
Megafood
“This was the easiest redesign project I have ever been through.”
VERIFIED
Lizzi Weinberg
Partner
NAIL Communications
"A trusted resource with a can-do attitude and robust Rolodex of capable collaborators. Their customized approach has become an important ingredient in our ability to enhance our services. Whether our idea is fully formed or nebulous, they always have a few ways of solving it across various timelines and budget investments so we can right-size the work to meet the need specifically."
VERIFIED
Adrienne Dissous
SVP
Babo Botanicals
“We feared the [redesign] project was going to be a monster and we'd have to drive most of the design decisions. It's hard to find people who can translate marketing needs into design but you were able to do it."
VERIFIED
Ryan Mulloy
Head of CX
Allen + Gerritsen
“We recently worked together on a mobile commerce vision for Keurig and we couldn't have done it without them. These types of projects are challenging because you have to translate a vague notion into a compelling design that is useful, usable, and interesting."
VERIFIED
Erin Sesil
BRAND EXPERIENCE
Babo Botanicals
“It was truly you who understood our vision and brought it all to life.”
VERIFIED
James Kwon
CEO / FOUNDER
Figmints
"Josh is an amazing visual thinker, AND executer. I'm proud to say that I've known Josh before he was cool, and have watched him become an ELITE UI/UX Designer and Strategist. He's a go-to resource that we work with on projects that need that next-level thinking and look. If you're looking for someone like that, your search might have just come to an end."
VERIFIED
Adrienne Dissous
SVP
Babo Botanicals
"We went from not even liking a single image other designers put together to making a real, cohesive brand for us."
VERIFIED
Garrett Baxter
CEO / FOUNDER
Simustream
“Their UI/UX review completely changed the game for both our marketing website and digital eCommerce product. We’re now implementing many of the recommendations that were made.”
VERIFIED
Ivan Sanford
Director of Project Management
Wasserman Digital
"An excellent sense of interactive design and can always be counted on to deliver elegant UI and UX solutions. Always responsive and professional in their communications."
VERIFIED

WHO WE ARE

FOUNDERS

Husband & Wife owners
Both (RISD) Rhode Island School of Design graduates.

since 2009

We've been creating interesting, branded digital experiences for over 16+ years.

SERVING

We serve both brand and agency partners across many industries.

Joshua Vizzacco

DIRECTOR

Joshua is a digital design expert with a focus on design process and systems for brands to employ across their marketing touchpoints. With 16+ years of experience in transforming digital experiences and helping to grow brands in their conversions of site visitors to customers.

RISD 2009 GRAPHIC DESIGN

Carolyn Vizzacco

ART DIRECTOR

Carolyn is an expert in her craft of extending and evolving the look & feel of brands and how they are employed across touchpoints. 16+ years of experience leading design solutions across major agencies and eCommerce players like Wayfair.com.

RISD 2009 INDUSTRIAL DESIGN

Senyan Luo

PRODUCT DESIGNER

Senyan brings thoughtfulness, clarity and calm to even the most complicated projects as she leads all of us through customer experience design research and activities that help everyone arrive at a meaningful solution for both business and end users.

PARSONS SCHOOL OF DESIGN
2022 MFA DESIGN & TECHNOLOGY

Jonathan Biethan

BRAND DIRECTOR

Jay Biethan is a brand systems strategist and creative director with 17+ years of experience breaking ground with compelling visual/verbal identity solutions that radically catalyze community & business engagement.

RISD 2008 GRAPHIC DESIGN

Recent director / thought leader at Gensler, Google, Gilead, and Adobe

AIGA President Rhode Island (dates?)

AIGA President Rhode Island 2018-2019, Social Chair 2016-2017

FOUNDERS

Owned and operated by a husband and wife team.
Both (RISD) Rhode Island School of Design graduates.

since 2009

We've been creating interesting, branded digital experiences for over 16+ years.

SERVING

We serve both brand and agency partners across many industries.

FOUNDERS

Owned and operated by a husband and wife team.
Both (RISD) Rhode Island School of Design graduates.

since 2009

We've been creating interesting, branded digital experiences for over 16+ years.

SERVING

We serve both brand and agency partners across many industries.

Designing intelligent, visually stunning customer experiences while balancing the needs of brands, their teams, and their customers is an art form.

It's the…

ART OF

THE CART

UX & UI WORK

for startups

Design systems

ART OF THE BRAND

Contact

A MEMBER OF

COMMERCE SYNDICATE

Designing intelligent, visually stunning customer experiences while balancing the needs of brands, their teams, and their customers is an art form.

It's the…

ART OF

THE CART

UX & UI WORK

ART OF THE BRAND

Contact

Design Systems

for startups

A MEMBER OF

COMMERCE SYNDICATE

Designing intelligent, visually stunning customer experiences while balancing the needs of brands, their teams, and their customers is an art form.

It's the…

UX & UI WORK

ART OF THE BRAND

Contact

Design Systems

for startups

ART OF

THE CART

A MEMBER OF

COMMERCE SYNDICATE

WHY US?

ecommerce design specialists

16+ years across branding, corporate digital, design systems, marketing web and eCommerce make us potent in the eCommerce startup space.

nimble
& effective

Informed, validated, executed to the exact level to be wonderfully differentiated competitive.

not an agency.
Not just an individual.
Just right.

We're the Goldilocks of the eCommerce creative space. We carved out our own niche and have been doing it for 16+ years.