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Art of the Cart
Design systems your agents can follow.
A design studio for brands and agencies working with AI.
Context. Qualities. Rules.
01
Context orchestration
Agents start from what your business already knows.
02
Atomic brand qualities
The brand in parts an agent can use.
03
Rules for agents
What an agent may do, written down and checked.
Services
eCommerce
Branding
Product design
AI design and chat
Prototypes
Agent-ready design assets
Eden partnership
Work
01
Maria Tash
02
Nic + Zoe
03
Nieu Cabinets
04
Orvis
05
Eden Studio
Eden
A design environment that holds a business’s context, system and rules, so designers and agents build on it together.
Contact
01
Orvis
02
Parfait
03
Venus
04
Lombardi
05
Winrate.ai
06
BERO
07
Aptiv
08
Kylie Minogue
09
Stetson
10
Dolly Fragrance
11
Valley Vet
12
Babo Botanicals
13
Nic + Zoe
14
Maria Tash
15
Babo New Carton Landing Page
16
UniFirst
17
Nieu Cabinets
18
Fragrance Microsite
Testimonials
In our clients’ words.
“I had the pleasure of working with Joshua and his company, Art of The Cart, on several digital projects - big and small. Joshua brings a level of strategic thinking and collaboration that truly sets him apart. His intentional approach ensures that every project is meticulously planned and executed with precision…
…If you’re looking for a skilled partner who is not only a pleasure to work with but also committed to achieving the best possible outcome, I highly recommend Art of The Cart.”
Marie Rockett
Executive Creative Director
Argus
“This was the easiest redesign project I have ever been through.”
Jamila Lasante
Director of Marketing
Megafood
“A trusted resource with a can-do attitude and robust Rolodex of capable collaborators. Their customized approach has become an important ingredient in our ability to enhance our services. Whether our idea is fully formed or nebulous, they always have a few ways of solving it across various timelines and budget investments so we can right-size the work to meet the need specifically.”
Lizzi Weinberg
Partner
NAIL Communications
“We feared the [redesign] project was going to be a monster and we’d have to drive most of the design decisions. It’s hard to find people who can translate marketing needs into design but you were able to do it.”
Adrienne Dissous
SVP
Babo Botanicals
“We recently worked together on a mobile commerce vision for Keurig and we couldn’t have done it without them. These types of projects are challenging because you have to translate a vague notion into a compelling design that is useful, usable, and interesting.”
Ryan Mulloy
Head of CX
Allen + Gerritsen
“It was truly you who understood our vision and brought it all to life.”
Erin Sesil
Brand Experience
Babo Botanicals
“Josh is an amazing visual thinker, AND executer. I’m proud to say that I’ve known Josh before he was cool, and have watched him become an ELITE UI/UX Designer and Strategist. He’s a go-to resource that we work with on projects that need that next-level thinking and look. If you’re looking for someone like that, your search might have just come to an end.”
James Kwon
CEO / Founder
Figmints
“We went from not even liking a single image other designers put together to making a real, cohesive brand for us.”
Adrienne Dissous
SVP
Babo Botanicals
“Their UI/UX review completely changed the game for both our marketing website and digital eCommerce product. We’re now implementing many of the recommendations that were made.”
Garrett Baxter
CEO / Founder
Simustream
“An excellent sense of interactive design and can always be counted on to deliver elegant UI and UX solutions. Always responsive and professional in their communications.”
Ivan Sanford
Director of Project Management
Wasserman Digital
FAQ
⌘ Eden
Question
Answer
Next question
Our methodology
01 / 07
Intent & Alignment
What the project, task or goal is meant to do, and whether we’re the right fit.
02 / 07
Context Archaeology
Your brand, business, goals, stakeholders, customers and products, gathered first.
03 / 07
Discover Gaps
Discovery built around what’s missing, not meetings to ask what we should already know.
04 / 07
Create Context
Guidelines for people and agents: brand, copy, agent search, chat, design and design systems.
05 / 07
Design the Foundation
The systems that keep your brand consistent across your team and in generative work.
06 / 07
Working Prototypes
Real code on your foundation, not static pictures. Early buy-in, early feedback.
07 / 07
Engineering & Launch
Over to engineering, and launched the way you intended.
Design is changing
We help brands and agencies evolve with it.
And we build systems and sites that keep evolving too: AI-ready design systems, a code-first approach to design, and Eden, our own AI design system environment, installed with the agencies and businesses we partner with.
What we do
UX/UI Studio
AI Imaging
Creative Direction / Fractional
Agentic Rules, Context + Chat
Partnership
Design systems
We build your design system in Eden, our own design environment, so your team and its AI tools work from the same source.
Explore Eden design systems
Practice · 04
Agentic Rules, Context + Chat
Design systems for humans, agents, and code. Foundation, components, governance, multi-brand architecture, and the stewardship that keeps them true.
How we engage
Advise
Sprint
Systemize
Build
Practice · 02
Workflows
From intent to production, without the traditional handoff. AI-assisted design work, design operations, and the context that makes both hold.
How we engage
Advise
Sprint
Systemize
Build
Practice · 05
Partnership
Fractional leadership, hands-on execution, and a partnership that brings Eden Studio into your agency.
How we engage
Advise
Sprint
Systemize
Build
Practice · 03
Creative Direction / Fractional
Senior design direction inside an agency or a team. Systems thinking, UX, production guidance, and execution, from the people who still do the work.
How we engage
Advise
Sprint
Systemize
Build
Practice · 02
AI Imaging
Photography that can go on a site. We improve photography with accuracy, extend existing image libraries, color-correct, and set products into digitally styled spaces.
Accuracy
True to the product. Not a flattering guess.
Library
Extend what you already have, instead of reshooting everything.
Color
Correct color so a catalog holds together.
Scenes
Product and furniture, placed in a digitally styled space.
Digitally styled spaces. Not a photoshoot. Not interior styling. The piece, living where it would live.
Carolyn is an interior designer. She was an art director at Wayfair.com for more than three years. That judgment is how the rooms hold.
How we engage
Advise
Sprint
Systemize
Build
Tools
We build infrastructure when the existing tools are not enough.
Studio
A husband and wife studio.
Sixteen years each, in agency, corporate, and eCommerce. Principal-led: the people you meet are the people who do the work.
Both trained at RISD.
Why us?
Ecommerce specialists
16+ years in digital experience design with specialization in the eCommerce arena.
Built for your business
Custom design systems aligned to the way your business and team are organized as well as their particular needs.
Always adapting
Every project we take on starts with our own proprietary design system framework and gets better with time.
Brands we’ve worked with
Tell us what you’re trying to build.
Joshua reads every one of these and answers personally, usually inside a day.
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Got it. Joshua will come back to you.
Project 01
Orvis
A complete design system built to support Orvis’ operations, foundations through sections.
Design system
Catalog
Retail
A system with rules about who owns what.
Client
Orvis, outdoor and fly-fishing retail
Scope of work
Design system: foundations, atoms, components, blocks, sections; variables and usage documentation
Role
System architecture · Component authoring · Documentation
Constraints
A catalogue spanning apparel, gear, schools and travel, worked on by designers, developers and now agents
Design intent
One source of truth across a large operation
Product page · desktop and mobile from one set
Mobile
Product photography in the system
Orvis
A system with rules about who owns what
A complete design system built to support Orvis’ operations, foundations through sections.
Scope of work
Design system, foundations through sections
1/7
ART OF THE CART