SERVICES
Audit UX Design Moodboarding Concepts UI Design
Venus Fashion, INC is a leading American retailer known for its trend-forward women’s clothing and pioneering swimwear designs. We felt honored to work with the Sparky team to help Venus with a complete brand reinvention—one that would modernize their identity and craft a seamless, engaging shopping experience for their customers. This project challenged us to push the boundaries of user experience, visual storytelling, and brand transformation. We conducted a comprehensive site audit, uncovering pain points and opportunities to elevate the Venus shopping experience. From UX strategy to visual design, every detail was meticulously crafted to reflect the brand’s rich heritage while meeting the expectations of today’s digital shoppers.
venus.com
with Sparky
Apparel
001
project overview
SERVICES
Audit UX Design Moodboarding Concepts UI Design
Venus Fashion, INC is a leading American retailer known for its trend-forward women’s clothing and pioneering swimwear designs. We felt honored to work with the Sparky team to help Venus with a complete brand reinvention—one that would modernize their identity and craft a seamless, engaging shopping experience for their customers. This project challenged us to push the boundaries of user experience, visual storytelling, and brand transformation. We conducted a comprehensive site audit, uncovering pain points and opportunities to elevate the Venus shopping experience. From UX strategy to visual design, every detail was meticulously crafted to reflect the brand’s rich heritage while meeting the expectations of today’s digital shoppers.
venus.com
with Sparky
Apparel
001
project overview
002
DISCOVERY & AUDITING
audit
We find a UX research method that works within the constraint of the project budget. Looking at preliminary data provided by our client, we identified global navigation and product details page as the core problematic areas to audit. This loose audit is time-efficient and possible within the budget limitation, it helps us quickly hone in on opportunities for improvements in the redesign by assessing core problems against best UX practices published by the Baymard Institute.
002
DISCOVERY & AUDITING
audit
We find a UX research method that works within the constraint of the project budget. Looking at preliminary data provided by our client, we identified global navigation and product details page as the core problematic areas to audit. This loose audit is time-efficient and possible within the budget limitation, it helps us quickly hone in on opportunities for improvements in the redesign by assessing core problems against best UX practices published by the Baymard Institute.
Many of our recommendations were around more appropriate navigation including navigation found on collection landing pages. We ultimately overhauled the main menu and listing page navigation structures.
Another focus area was on the product detail pages, specifically around dealing with the 'complete the look' sections as they perained to Mixing and matching swimsuit separates.
002
DISCOVERY & AUDITING
wireframes
We find a UX research method that works within the constraint of the project budget. Looking at preliminary data provided by our client, we identified global navigation and product details page as the core problematic areas to audit. This loose audit is time-efficient and possible within the budget limitation, it helps us quickly hone in on opportunities for improvements in the redesign by assessing core problems against best UX practices published by the Baymard Institute.
002
DISCOVERY & AUDITING
wireframes
We find a UX research method that works within the constraint of the project budget. Looking at preliminary data provided by our client, we identified global navigation and product details page as the core problematic areas to audit. This loose audit is time-efficient and possible within the budget limitation, it helps us quickly hone in on opportunities for improvements in the redesign by assessing core problems against best UX practices published by the Baymard Institute.
navigation overhaul
navigation overhaul
With thousands of items, Venus Fashion’s outdated navigation was cluttered and overwhelming. We greatly simplified categorization, eliminating redundancies and making it more intuitive. The new menu has an airy, effortless feel, allowing customers to explore with ease and fluidity.
Most of our studio projects begin with Discovery, research, interviews and auditing:
Before
After
Strategically
branded moments
Strategically
branded moments
Venus was famous for pioneering mix & match swimwear separates. At its core, the brand is about empowering women to dress for self-expression and confidence in all occasions. We brought this philosophy to all corners of the website, turning even the traditional cross-sell sections into branded moments.
Most of our studio projects begin with Discovery, research, interviews and auditing:
After
After
002
concepts & moodboarding
CONCEPT
Our concept included a fun 'Cherry Mode' which would be defaulted at the time of launch of Sabrina's fragrance collection 'Cherry Baby' and could be toggled off manually or after the launch period ended.
002
concepts & moodboarding
CONCEPT
Our concept included a fun 'Cherry Mode' which would be defaulted at the time of launch of Sabrina's fragrance collection 'Cherry Baby' and could be toggled off manually or after the launch period ended.
005
FINAL DESIGN DELIVERABLE
EXECUTION
005
FINAL DESIGN DELIVERABLE
005
FINAL DESIGN DELIVERABLE
EXECUTION
005
FINAL DESIGN DELIVERABLE
006
THEME COMPONENTS
Components
from the theme
006
THEME COMPONENTS
Components
from the theme
coming soon
coming soon
007
color specification
COLOR
Digital colors are typically based on brand standards but optimized for web compliance. We are often responsible for optimizing and creating new color palettes that work best for the needs of the project while upholding accessibility standards.
007
color specification
COLOR
Digital colors are typically based on brand standards but optimized for web compliance. We are often responsible for optimizing and creating new color palettes that work best for the needs of the project while upholding accessibility standards.
Color name
HEX
#456787
Color name
HEX
#456787
Color name
HEX
#456787
Color name
HEX
#456787
Color name
HEX
#456787
Color name
HEX
#456787
Color name
HEX
#456787
Color name
HEX
#456787
Designing intelligent, visually stunning customer experiences while balancing the needs of brands, their teams, and their customers is an art form.
It's the…
Copyright Vizzacco Design 2024, all rights reserved
A MEMBER OF
COMMERCE SYNDICATE
Designing intelligent, visually stunning customer experiences while balancing the needs of brands, their teams, and their customers is an art form.
It's the…
Copyright Vizzacco Design 2024, all rights reserved
A MEMBER OF
COMMERCE SYNDICATE