ART OF THE CART X Jonathan BIETHAN

ART OF

THE BRAND

digital first,
omni-channel brandING

Our studio crafts digital-first brands built to excel across websites, apps, and responsive layouts. We merge branding with UI design from the start, ensuring seamless performance, accessibility, and support for omnichannel marketing. The result is a dynamic, adaptable identity that thrives across every platform.

BRANDING SAMPLES

HUM.AI

FLOWER POWER

SIMUSTREAM

MARYSHEA

HARVARD

GILEAD

BERKLEE

TEXAS BUTCHER

WHAT WE DO

what we do

Visual identity

rebranding

AI DIRECTED VISUALS

verbal identity

brand strategy

visual brand systems

print, media & Social design

competitive brand analysis

Packaging design

campaign creative

creative direction

phased branding

Custom icons / illustration

tactics

modernize existing branding

brand color correction for web compliance

digital optimization

Redraw of lost or dated identity files

creation of visual assets

Visual extension of branding

defining styles across omni-channel tools

LEt's talk

WHO WE ARE

design leadership

Jonathan Biethan

BRAND STRATEGY / BRAND LEAD

Jay Biethan is a brand systems strategist and creative director with 15+ years of experience breaking ground with compelling visual/verbal identity solutions that radically catalyze community & business engagement.

RISD 2008 GRAPHIC DESIGN

Recent director / thought leader at Gensler, Google, Gilead, and Adobe

AIGA President Rhode Island 2018-2019, Social Chair 2016-2017

Joshua Vizzacco

DIRECTOR

Joshua is a digital design expert with a focus on design process and systems for brands to employ across their marketing touchpoints. With 15+ years of experience in transforming digital experiences and helping to grow brands in their conversions of site visitors to customers.

RISD 2009 GRAPHIC DESIGN

Carolyn Vizzacco

ART DIRECTOR / EMAIL DESIGN LEAD

Carolyn is an expert in her craft of extending and evolving the look & feel of brands and how they are employed across touchpoints. 15+ years of experience leading design solutions across major agencies and eCommerce players like Wayfair.com.

RISD 2009 INDUSTRIAL DESIGN

Senyan Luo

LEAD PRODUCT DESIGNER / UX

Senyan brings thoughtfulness, clarity and calm to even the most complicated projects as she leads all of us through customer experience design research and activities that help everyone arrive at a meaningful solution for both business and end users.

PARSONS SCHOOL OF DESIGN
2022 MFA DESIGN & TECHNOLOGY

Designing intelligent, visually stunning customer experiences while balancing the needs of brands, their teams, and their customers is an art form.

It's the…

ART OF

THE CART

UX & UI WORK

DESIGN SUBSCRIPTION

ART OF THE BRAND

E-COMMERCE DESIGN SYSTEM

Contact

Client Deck

A MEMBER OF

COMMERCE SYNDICATE

Designing intelligent, visually stunning customer experiences while balancing the needs of brands, their teams, and their customers is an art form.

It's the…

UX & UI WORK

E-COMMERCE DESIGN SYSTEM

ART OF THE BRAND

Contact

DESIGN SUBSCRIPTION

Client Deck

ART OF

THE CART

A MEMBER OF

COMMERCE SYNDICATE

tactics

modernize existing branding

brand color correction for web compliance

digital optimization

Redraw of lost or dated identity files

creation of visual assets

Visual extension of branding

defining styles across omni-channel tools

digital first,
omni-channel brandING

Our studio crafts digital-first brands built to excel across websites, apps, and responsive layouts. We merge branding with UI design from the start, ensuring seamless performance, accessibility, and support for omnichannel marketing. The result is a dynamic, adaptable identity that thrives across every platform.

digital first,omni-channel brandING

HUM.AI

HUM.AI

FLOWER POWER

FLOWER POWER

SIMUSTREAM

SIMUSTREAM

MARYSHEA

MARYSHEA

HARVARD

HARVARD

GILEAD

GILEAD

BERKLEE

BERKLEE

TEXAS BUTCHER

TEXAS BUTCHER

Visual identity

Visual identity

rebranding

rebranding

AI DIRECTED VISUALS

AI DIRECTED VISUALS

verbal identity

verbal identity

brand strategy

brand strategy

visual brand systems

visual brand systems

print, media & Social design

print, media & Social design

competitive brand analysis

competitive brand analysis

Packaging design

Packaging design

campaign creative

campaign creative

creative direction

creative direction

phased branding

phased branding

Custom icons / illustration

Custom icons / illustration

modernize existing branding

brand color correction for web compliance

digital optimization

Redraw of lost or dated identity files

creation of visual assets

Visual extension of branding

defining styles across omni-channel tools

LEt's talk

LEt's talk

design leadership

design leadership

Jonathan Biethan

Jonathan Biethan

BRAND STRATEGY / BRAND LEAD

Jay Biethan is a brand systems strategist and creative director with 15+ years of experience breaking ground with compelling visual/verbal identity solutions that radically catalyze community & business engagement.

RISD 2008 GRAPHIC DESIGN

Recent director / thought leader at Gensler, Google, Gilead, and Adobe

AIGA President Rhode Island 2018-2019, Social Chair 2016-2017

Joshua Vizzacco

Joshua Vizzacco

DIRECTOR

Joshua is a digital design expert with a focus on design process and systems for brands to employ across their marketing touchpoints. With 15+ years of experience in transforming digital experiences and helping to grow brands in their conversions of site visitors to customers.

RISD 2009 GRAPHIC DESIGN

Carolyn Vizzacco

Carolyn Vizzacco

ART DIRECTOR / EMAIL DESIGN LEAD

Carolyn is an expert in her craft of extending and evolving the look & feel of brands and how they are employed across touchpoints. 15+ years of experience leading design solutions across major agencies and eCommerce players like Wayfair.com.

RISD 2009 INDUSTRIAL DESIGN

Senyan Luo

Senyan Luo

LEAD PRODUCT DESIGNER / UX

Senyan brings thoughtfulness, clarity and calm to even the most complicated projects as she leads all of us through customer experience design research and activities that help everyone arrive at a meaningful solution for both business and end users.

PARSONS SCHOOL OF DESIGN2022 MFA DESIGN & TECHNOLOGY

A MEMBER OF

A MEMBER OF

modernize existing branding

modernize existing branding

digital first,
omni-channel brandING

PARSONS SCHOOL OF DESIGN
2022 MFA DESIGN & TECHNOLOGY

digital first,
omni-channel brandING