We redesigned the site for a globally recognized jewelry brand to enhance functionality on listing and product detail pages while supporting stunning marketing assets like photos and videos within a modular site structure. The site’s visual language was refined to reflect the design aesthetic of the brand's physical retail stores, creating a more cohesive and unified brand experience. In collaboration with Wasserman Digital and their client, we also designed and directed a virtual try-on experience for jewelry, adding an innovative touch to the online shopping journey.