The Grocery Store Method to eCommerce Navigation

Apr 8, 2022

Woman shopping in a grocery store

Whether you are selling products, services, or courses the unseen gravity that pulls customers towards a sale remains the same.


The navigation of your eCommerce store is akin to the aisles in a supermarket. Those signs that are clearly numbered and labeled help customers find their way to the products they THINK will be located within them.

And just like the people who plan grocery stores, who know their customers so very well, they make decisions about what to call each aisle, what is inside of them, and how they are ordered.


The navigation of your eCommerce store is akin to the aisles in a supermarket. Those signs that are clearly numbered and labeled help customers find their way to the products they THINK will be located within them.

And just like the people who plan grocery stores, who know their customers so very well, they make decisions about what to call each aisle, what is inside of them, and how they are ordered.

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The navigation of your eCommerce store is akin to the aisles in a supermarket. Those signs that are clearly numbered and labeled help customers find their way to the products they THINK will be located within them.

And just like the people who plan grocery stores, who know their customers so very well, they make decisions about what to call each aisle, what is inside of them, and how they are ordered.

The navigation of your eCommerce store is akin to the aisles in a supermarket. Those signs that are clearly numbered and labeled help customers find their way to the products they THINK will be located within them.

And just like the people who plan grocery stores, who know their customers so very well, they make decisions about what to call each aisle, what is inside of them, and how they are ordered.

Whether you are selling products, services, or courses the unseen gravity that pulls customers towards a sale remains the same.


The navigation of your eCommerce store is akin to the aisles in a supermarket. Those signs that are clearly numbered and labeled help customers find their way to the products they THINK will be located within them.

And just like the people who plan grocery stores, who know their customers so very well, they make decisions about what to call each aisle, what is inside of them, and how they are ordered.

The navigation of your eCommerce store is akin to the aisles in a supermarket. Those signs that are clearly numbered and labeled help customers find their way to the products they THINK will be located within them.

And just like the people who plan grocery stores, who know their customers so very well, they make decisions about what to call each aisle, what is inside of them, and how they are ordered.